Lifetime Jewelry is an online retailer of high-end crafted gold fashion jewelry which we manufacture and package in the USA. We use a special proprietary formula to overlay 24K gold over a core of semi-precious metals, making each item look and feel like real gold. We also have some items available in Rhodium, which is used in making White Gold.
Lifetime Products Group is owned and operated by two vivacious women, Karen Kueter and Liza Mossing.
“We plate our jewelry enough for it to last for a lifetime,” said Kueter, who has been in the jewelry business for almost 30 years. “But, if it does wear, we replace it as many times as necessary, no questions asked.”
Our company has only had to replace less than one percent of our merchandise to date and has maintained 4.9 stars over the past few years on Amazon because “we really take care of our customers,” said Kueter. Much of the reason for our success is that instead of plating metals such as steel, copper or nickel, which may cause allergic reactions or turn green over time, Lifetime uses real 24-Karat gold to plate a semi-precious blend of higher quality metals – our trade secret.
From bracelets to chains to earrings, Lifetime began selling our wares on Amazon in 2014 and is now one of the top 10,000 Amazon USA sellers. Our products range in price from $25 to $120. “We want people to pay for something that looks beautiful without having to spend a million dollars,” said Kueter.
Today, more than 9.4 million firms in the United States are owned by women. Lifetime Jewlery employs 20 individuals at the factory level and 6 at our packaging office, contributing toward the 14 percent of employment generated by women-owned firms in the United States. In fact, as of last year, women-owned firms produced $1.5 trillion in sales, accounting for 12 percent of all revenues.
“I have to be honest. I never wanted to be a business woman. I always disliked business as a kid. I thought it was dispassionate and not human. I never wanted to go to bed saying, ‘I made all this money,’” said Kueter.
“I just like that people love my product and I do everything I can to make them happy.”
She recalls the story of a woman who ordered a rosary from her company, but in their conversation, she sensed that something wasn’t quite right. “I asked her what was wrong and I found out that her son had been murdered. We ended up having a heart to heart talk. I made sure things were all right and we became friends,” she said.
“I like to do business that way. It’s about people instead of a big corporate thing."